case study one
Marley Spoon
Since March 2020, Looksee has implemented and optimised the Marley Spoon influencer program. The always-on program uses trusted celebrities through to "grass-roots" social media mums to drive awareness, consideration and sales at set CPA targets.
The program identified that the average lifetime value of customers acquired from influencers was greater than new customers acquired from all other media channels.
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Influencers: 300+
Content Ads : 1,500+
New Customer Acquisitions: 8K+
case study two
Kikkoman
To create affordable branded content that could be boosted across multiple media channels, Looksee produced a video cooking series with celebrity chef Hayden Quinn and Adam Liaw.
Supported by a community of smaller "foodie" influencers, we generated significant cut-through and engagement by creating fun, non-traditional recipes using Kikkoman products.
Select influencer content was then boosted across multiple paid media formats, including Advanced TV, achieving a 300% increase in video completion rate.
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Campaigns: 4
Influencer Partners: 32
Total Views: 12.2M
case study three
Life Savers
To help increase awareness of Life Savers rebrand and "it's a life saver" ad campaign, Looksee partnered with several comedic influencers to create funny, light hearted video content.
To maximise channel investment, forecasted views and predicted cost-per-view were calculated during the influencer vetting and selection process.
The results of this forecasting process helped the campaign achieve a cost-effective $0.02 per video view.
Video Views: 733K
User Engagements: 58K
Brand Sentiment: 99% positive
case study four
John Frieda
To demonstrate the benefits of the John Frieda hair care range, Looksee has partnered with a range of trusted lifestyle influencers to use the products and showcase their hair "transformation".
From long form Youtube, IGTV, Tiktoks and video stories, campaign influencers have created reach and genuine consumer interest across a broad spectrum of niche audiences.
Content achieving strong engagement rates is then repurposed and boosted across additional paid media channels to maximise reach and awareness.
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Campaigns: 14
Influencer Partners: 105
Sponsored Content: 210
case study five
Zero Co
Looksee reinvigorated Zero Co's influencer program by implementing a robust optimisation scheme that incorporated a lookalike rotation strategy and affiliate-paid influencers.
In doing so the program can afford premium influencers to drive top of funnel exposure and consideration, while affiliate-paid influencers help reduce the overall CAC.
To further improve channel investment, influencer content is boosted as branded content ads across Facebook and Instagram, with some ad sets achieving 6x ROAS.
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Influencer Partners: 35
Engagements: 101K
Views: 4.4 M
case study six
Jif
To test new audiences and ways to engage consumers, Jif wanted to move away from traditional personality types (mum influencers), and try something different.
While ensuring the sponsored content would still communicate the core product benefits, Looksee partnered with one Marquee personality to create fun, shareable video content that could be published to a broad audience.
After all, consumers are 80% more likely to purchase a product after seeing branded content they deemed as "shareable".
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Campaigns: 7
Influencer Partners: 90
Views : 7.6M
case study seven
Ticketek
To help Ticketek create affordable content and build genuine interest of select events, Looksee created a program of VIP influencers who were remunerated with packaged "money-can't-buy" experiences.
In return for organic and authentic social media promotion, Partners were offered access to events that interested them, private drivers, backstage passes, premium food and beverage packages.
The program was able to build a catalogue of relatable and "real-experience" event content that was then used as ad creative for paid social media advertising.
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Campaigns: 13
Influencer Partners: 87
Views and Engagements: 1.2M
case study eight
Bing Lee
Over a 12-month period, we partnered with Bing Lee to deliver a strategic influencer marketing campaign leveraging micro and macro influencers during key shopping seasons.
Influencers promoted both in-store and online shopping through engaging, organic and relevant content that was specific to their niche.
To maximise impact and awareness, we boosted the best-performing content as paid ads, targeting specific audiences and driving improved results across social media.
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Campaigns: 5
Influencer Partners: 35
Views and Engagements : 15.4M
