the four pillars to creating INFLUENCER MAGIC
Ahead of campaign kick-off, Looksee guarantees key performance benchmarks. We can deliver on these promises due to our data-led influencer selection process, content conceptualisation, and approach to optimisation.
These systems are shaped by our four pillars to influencer strategy success.
_JPG.jpg)
Celebrities
Exposure, alignment and awareness
Advocates
Niche audiences, authenticity and sales
Publishers
Incremental reach, consideration and web-traffic
Influencers
Frequency, authority and honesty
Creators
Captivating, thumb-stopping, emotional triggers
Bloggers
"Behind the scenes" honesty, trust and authority
pillar one: influencer types SELECTION PROCESS
Not all influencers should be treated equal.
The key is identifying their strengths and the role each tier will play in addressing your campaign needs.
We then shape and negotiate their involvement based on agreed campaign benchmarks and minimum performance guarantees.
pillar two: valuation VETTING & ANALYSIS
We use analytical tools that critique influencer profiles, evaluates their audience data, and calculates their level of influence.
This helps us process the true value of the partner, understand how effective they will be in reaching your audience, and qualifies their role in achieving the campaign goals.
​
Should influencers match the analytical campaign criteria, they are then added into the outreach program.
.png)
pillar three: content concepts
THE
FLAVOUR
By analysing content trends, historical campaign data, and social media best practices, we provide concepts and recommendations on how content should look based on the campaign objectives for your influencer types and tiers.
Once approved, we share these recommendations and tips with each influencer, and collectively collaborate on creative deliverables.
This process leads to higher converting native ads.
pillar four: optimising INFLUENCER ACTIVITY
Set and forget programs are not our style.
To achieve the full potential of your influencer investment, we constantly test, analyse and tinker with your campaign.
Whether it's the influencer types, predicting fatigue, trying new formats or negotiating added value, our goal is always the same: find ways to influence improvements to ROAS.
Format
Which placements are achieving their goals?
Tiers
How is audience size impacting results?
Style
Does specific content styles earn better ROAS?
Categories
Is certain influencer types performing better?
Audience
Which audience segments are responding best?
Messages
Do certain messages improve campaign results?
